In this company analysis case of Disney, the external factors are in the mass media, amusement parks and resorts, and entertainment industries. Porter’s Five Forces Analysis model is a managerial tool for understanding the industry environment in terms of external factors that affect business performance. The Walt Disney Company uses its strong brand as an advantage to address competition and the related external factors specified in this Five Forces analysis of the global business. This Porter’s Five Forces analysis of The Walt Disney Company identifies competition and customer power as the strongest forces based on external factors in the entertainment, amusement park, and mass media industry environments.
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